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PDCA logo consists of a circular tree, where the circle is the most perfect geometrical shape beside its dynamic effect.  The tree is divided into 2 parts, branches and roots; Branches represent the relation and communication in between departments and organizational structure and Roots represent the know-how, experience and previous performance of an entity.  The tree is a symbol for environmental aspect, for which we all care.


This is also incorporating the notion of “The tree of life” which is a fundamental widespread mytheme or archetype in many of the world´s mythologies, religious and philosophical traditions.  It is closely related to the concept of the sacred tree, the tree of knowledge, and connecting all forms of creation, are both forms of the world tree or cosmic tree, and are portrayed in various religions and philosophies as the same tree.  Which means that the products and services provided are not limited to a location, sector, society, group, etc. and most of all reflect somehow our view of diversity, equity, ethics, etc.

The Blue and Gray colors:

·        Blue reflects  trustworthy, dependable and committed .  As the color of the spirit, it invokes rest, it reflects  inspiration, sincerity and spirituality .  Blue is the least "gender specific" color, having  equal appeal  to both men and women. 

·        Gray is  timeless, practical, solid  and the true  neutral  color.  A longstanding favorite color,  gray can mix well  with any color.


The “PDCA” is a Total Quality Management principal that was conceived by W. Edwards Deming and the letters stands for “Plan, Do, Check, Act” which are functions that exist in all areas of management.  The PDCA font type represents the future and the innovation.


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